Founded in 1986 in Marina del Rey, California, Dermalogica is a brand that sought to break free from the ‘beauty’ paradigm associated with skin care. Thus, while usual advertisements presented skin care products as luxury items, miracle solutions or products for pampering the body, Dermalogica’s emphasis is on skin health.
The same philosophy guided the development of CleanStart, the company’s product line for teens. For each formulation, Dermalogica’s skin care professionals were careful not to use ingredients that are noted to trigger allergic reactions, including lanolin, mineral oil, artificial colors, SD alcohol, and fragrances.
In addition, while other products contain harsh and inexpensive ingredients that strip the skin of oil and natural protection, Dermalogica offers eight dual-action, fresh and skin-healthy products.
In developing the products, the company also benefited from the input of a council of young adults who contributed ideas on the labeling, packaging, among other factors. To know more about the CleanStart product line, visit AstonishingSkinCare.com.